“Sierra’s NO, GLOBAL TOUR carries out a synthesis between the sculpture—which stresses the relation to specific environments—, and the letter, which is able to address particular situations. By making the sculpture travel, the work itself changes constantly and is translated into an epic road movie.
As a regular chronicler of disaster, he chose the word “no”: a negation that could travel around the world, and become the monumental leading character in a road movie.
NO, Global Tour was launched on July 18, 2009 from the Napoleonic stables in Lucca, Italy without a fixed schedule or itinerary. The sculpture, shaped as the word “NO” spelled in an Arial typeface, weighed half a ton, and measured about 5.10 feet high by 13.12 feet long…”
